We produce all of our work in-house here in Los Angeles. This means the same people work on every project to bring you consistent quality and our unique trademark style on every image.
Information, materials and phases are organized using our data sharing site Poolar that is tailored for our visualization process.
The client uploads information depending upon what the agreed deliverables are. This tends to be plans indicating potential viewpoints, 3D models, sketches and cad files.
We then interpret your viewpoints, try to match them and then come up with alternatives that we feel might serve the narrative better or make for a stunning image.
The cameras are usually setup with only rough modeling either provided by the client or our first round derived from your plans. Once the views are determined and approved we move onto detailing the 3D model so that the geometry can be finalized. At this stage the client can start to sketch over the rough wireframe views indicating both 3D elements as well as 2D composited elements that will be added in Photoshop.
At this point we start to work in parallel both in 3D and in 2D. While the geometry is being modeled or detailed, we start to roughly place elements in the scene for your comments. We also start to render out lighting tests on models without materials to determine the best condition to tell your story.
Once the 3D geometry of the views has been approved by the client, we start to add materials, refine the lighting and fine tune the base renderings. The renderings straight out of the computer are purposefully done in a neutral tone to afford us the greatest flexibility in post to accommodate the greatest range of intent. Once we start compositing the 3D in photoshop with our already placed 2D elements the drawing really starts to come alive.
Throughout the phases of this process we receive comments from our clients in the form of hand or digital sketches over our test images.
Once we are in Photoshop, the work is more akin to digital matte painting than 3D rendering. This is what separates us from a push button render service. We take the image beyond the technical light solution to the atmospheric.
Once all elements are in place and their initial Photoshop adjustments are made we send the image to our clients for a pre-final check.
After final comments have been addressed we add top level image adjustments and depth of field to pop out the drawing and bring it to completion.